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Salesforce Marketing Cloud Connect Essentials Sample Questions (Q124-Q129):

NEW QUESTION # 124
Northern Trail Outfitters wants to export a data file to its SFTP using Automation Studio. The file should contain all subscribers who did not receive their intended email in the last 24 hours. The automation will be scheduled to run each day.
Which activity Is required in the automation?

A. Data Extract Activity
B. Report Definition Activity
C. SQL Query Activity
D. SendLog Extract

Answer: C

NEW QUESTION # 125
A retail customer expanded their portfolio to include additional product lines in addition to their already popular offerings. They want to give subscribers the ability to unsubscribe via email from the specific subsections while still remaining on the main commercial communications audience. This option will be included in the footer attached to the unsubscribe URL and as an option on their subscription center.
Which model would meet the requirements?

A. Publication List with Data Extensions
B. Exclusion List with Lists
C. Publication List with Lists
D. Exclusion List with Data Extensions

Answer: A

NEW QUESTION # 126
If I want to introduce a new line of footwear. I am excluding anyone who does not have shoe as an attribute listed in their preference center. I plan to send the emails daily. After a short time, I notice many people updating their preferences, and less emails are going out.
What is the issue causing less emails to go out? Select one.

A. Preference center is too strict
B. Email frequency too high
C. High Watermark if journey builder
D. Deliverability issues on account

Answer: C

NEW QUESTION # 127
Northern Trail Outfitters wants to use Marketing Cloud to send notifications to customers when their orders are ready for in-store pickup. The notifications can be either SMS or email depending on their communications preference.
How should the consultant set this up?

A. Automation with a Send SMS and Send Email activity in separate consecutive steps.
B. Journey Builder Transactional Send Journey.
C. Create an Outbound Message in MobileConnect with AMPscript in body to trigger an email confirmation as a fallback.
D. Journey Builder multi-step journey with an API entry event and a decision split.

Answer: C

Explanation:
To send notifications to customers when their orders are ready for in-store pickup via SMS or email depending on their communications preference, Northern Trail Outfitters should use a Journey Builder multi-step journey with an API entry event and a decision split. A Journey Builder multi-step journey allows marketers to create personalized customer experiences across different channels and platforms. An API entry event allows marketers to inject contacts into a journey based on real-time events or data from external systems, such as order status updates. A decision split allows marketers to route contacts to different paths or activities based on their attributes or behaviors, such as communications preference. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_jb_journey_builder.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_jb_api_event.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_jb_decision_split.htm&type=5

NEW QUESTION # 128
Northern Tril Outfitters wants to connect relational data into their Journey without overloading the entry data.
How should they connect the data?

A. Contact Configuration
B. Entry Source Data Extension
C. Data Designer
D. Data Relationships

Answer: C

Explanation:
To connect relational data into their journey without overloading the entry data, Northern Trail Outfitters should use Data Designer. Data Designer is a tool that allows marketers to create attribute groups that link different data sources in Contact Builder. This way, they can access relational data in decision splits and other journey activities without having to include all the data in the entry source data extension. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_co_data_designer.htm&type=5

NEW QUESTION # 129
......

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