Which Social Media Platform Should Your Business Use?
So you started a new business. Congratulations! Now comes the hard work: marketing and promotion. You know you need to be on social media, but you have no idea where…
How Small Business Owners Got Started in Their Field
According to recent research conducted in America, a significant number of small business owners worked full-time jobs while establishing their own firms. The study surveyed 413 business owners with fewer…
Building a Buyer Persona – The What, The How, & The Why
Successful marketers go beyond relying only on audience data and numbers and try to go deeper into understanding their customers as individuals. They consider their customers' interests, communication styles, beliefs,…
How to launch a new brand – Tips to have a killer Debut!
Why is developing a brand so important? Developing a brand for your company is crucial as it allows you to differentiate yourself, create a memorable identity, and resonate with your…
